Paid advertising is a cornerstone of the digital marketing field and a part of every successful marketing campaign in this highly-competitive digital age. The main types of this digital form of advertising are known as paid search marketing, pay per click advertising (PPC), and cost per mille aka cost per thousand impressions (CPM) for certain social media apps like Instagram and TikTok. Paid advertising is one of the fastest ways to reach your customers and convert leads into sales. In fact, the average return on investment, or in this field, return on ad spend (ROAS), is around 200 percent! But its efficiency isn’t the only reason so many businesses are to PPC over the last few years.

 

Some of the other key advantages to paid advertising are:

• Highly measurable data insights

• Nearly immediate results

• Advanced customer targeting capabilities

• Easy to budget

• Easy to adapt and modify campaigns

• High ROI (ROAS)

 

The key to paid advertising success is to partner with a highly skilled and experienced digital marketing agency. *Enter: Nxt Era Marketing* With team members who have experience both all over the world and in many digital marketing channels- such as social media marketing, content creation, and search engine optimization- Nxt Era Marketing has team members with extensive paid advertising experience, across the world leaders in all of digital advertising.

 

Nxt Era Marketing’s paid advertising services include:

• Google Search Ads

• Facebook Ads

• Instagram & TikTok Ads

• Ad Campaign Consultations

• Keyword Research

 

When done right, paid advertising is a highly efficient and cost-effective way to elevate your business by driving conversions in your target audiences. Let our paid advertising team at Nxt Era take your ad campaigns to the Nxt Level and contact us today!